from Nielsen revealed that a tablet from Amazon marrying e-reading features of the Kindle to the computing capabilities of tablets could appeal to wide demographics. Nielsen says women now amount to a whopping 61 percent of e-reader owners, up from 46 percent last year. As for tablet and smartphone adoption, women climbed only by four and three percentage points in the period, respectively. The numbers led Silicon Alley Insider to joke that “women are from Amazon, men are from Apple”.
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